Main
Kaylin Pavlik
Data scientist and strategic marketer dedicated to learning.
Development
{ravelRy} R package
N/A
2020
Experience
Principal Data Scientist, Commercial Insights
Minneapolis, MN
Medtronic
2021 - 2020
- Delivered an end-to-end model to predict accounts receivable customer credit risk.
- Developed a comparative method for assessing customer pricing across diverse business groups, and put it into action to identify opportunities where pricing was inconsistent due to siloed pricing practices.
- Provided ad hoc analysis and impact assessment for various strategy initiatives.
Data Scientist
Minneapolis, MN
Brandless
2020 - 2019
- Maintained data infrastructure and Airflow pipelines, creating complex queries and workflows to ingest, transform and store data.
- Designed workflow to regularly collect, modify and store news data for competitive analysis.
- Developed forecasting tool in Shiny to estimate unit sales and inform purchasing plan and project revenue on demand.
- Worked across the organization to deliver insights via ad-hoc and real-time analysis of internal (A/B tests, clickstream events, customer purchase history) and external/third-party data.
- Contributed to productionalized algorithms and machine learning models (user-based recommendations, NLP-driven customer service ticket labeler).
Data Analyst
Moorhead, MN
Concordia College
2019 - 2017
- Researched, developed and executed data-driven enrollment marketing strategy.
- Built customer segment SQL queries, advocated for data integrity, and managed Salesforce/Marketing Cloud integration.
- Analyzed, tested and made recommendations to stakeholders using R and Shiny.
Project Manager/Analyst
Moorhead, MN
Concordia College
2017 - 2013
- Coordinated enrollment, campus event, and fundraising marketing efforts.
- Measured, analyzed and reported marketing campaign efficacy using R and Shiny.
Marketing Manager
Fargo, ND
Drayton Enterprises
2013 - 2012
- Supported new customer acquisition for frozen dough manufacturer with national distribution.
Education
M.S., Applied Statistics
Fargo, ND
North Dakota State University
2017
- Collaborated with admissions team to fit a logistic regression model on demographic, geodemographic and behavioral applicant data to assist in allocation of recruitment resources by assigning probability of enrollment to admitted students.
B.A., Psychology
Boston, MA
Boston College
2012